MOTION CASE STUDY
ARALinks eBook
Promotional Video
A product explainer showing how an interactive eBook can make digital learning easier, smarter, and more engaging.
OVERVIEW
Turning product features into a clear visual story.
The video introduces the ARALinks eBook by comparing it with a typical eBook. Instead of listing features, the story demonstrates what students can actually do with the product.
A friendly school setting, simple characters, and clear on-screen text keep the information easy to follow.
Role: Illustration & Motion
Tools: Illustrator & After Effects
Duration: 2 minutes and 38 seconds
PROCESS
A simple three-part approach
1
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Build the comparison
The story begins with a familiar eBook experience, creating a clear setup for the product’s advantages.
2
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Show, don’t just tell
Animated hands, tablets, and interface scenes demonstrate navigation and interactive features in context.
3
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End on the benefits
The final sequence brings the features together: multi-platform access, extra resources, and easier learning.
FINAL RESULT
Smart. Ready.
A handy learning buddy.
OUTCOME
The finished explainer moves from problem to solution in a way that is visual, approachable, and easy to understand. A consistent color palette and repeated comparison structure keep the longer video focused.